Our Leadership Team


Karl W Feilder
Founder & Chairman

In 2011, Karl pioneered commercial biofuel production in the Middle East and today, it’s the largest group of cleantech fuel facilities in the GCC. His direct actions to mitigate climate change have resulted in over 12 million tonnes of CO2 savings. Over the past five years, Karl has pioneered the use of Internet of Things (IoT) sensors to optimise waste and fuel management, saving time and money for customers. Adding to the many accolades Karl and Neutral Fuels have won, Neutral Fuels was recently awarded a place on the Mohammed bin Rashid Innovation Fund Accelerator (MBRIFA). Karl has built and sold five companies (the first to Microsoft and the last to DHL) and led two more to their Initial Public Offering (IPO). Karl is now preparing the Neutral Fuels group of companies for an IPO on the London AIM stock market in 2024, and coaching other start-ups at Hult International Business School. Recognised by the World Economic Forum as a Technology Pioneer, Karl holds an MBA, a B.Eng. (Hons) in Industrial Engineering and German language, and is writing his PhD thesis on “Psychological profiling of start-up teams.” He is an international conference speaker, and the lead vocalist for Dubai based classic rock band Sandstörm.


Sarah Feilder

Following a career as a risk analyst and marketing manager working for Microsoft, Nike, Polaroid and a major UK bank, Sarah co-founded a networking software business where she was COO for four years; opening and developing offices in UK, USA, Australia, Hong Kong and South Africa. After a move to the UAE, Sarah co-founded The Neutral Group. Sarah is COO of Neutral Fuels and is also a part time investment director in a family business. She holds a BA (Hons) Business Studies from University of West England.


Maureen Steyn
Senior Accountant

Maureen is a CPA qualified senior accountant, who prior to joining Neutral Fuels, Maureen worked as Deputy Finance Director for McDonald’s Corporate in Dubai where she was responsible for all Middle East operations. Maureen also has a BCom in Accounting and also spent time working as an accountant/ financial controller in South Africa.


Craig Cana,

Head of Facilities

Craig looks after all the current and future facilities of Neutral Fuels, following 12 years of construction management and 7 years of engineering procurement experience. During that time he acted as a consultant to One & Only The Palm, Fairmont Palm, and Meydan Racecourse Hotel in Dubai, and conducted sustainable engineering projects in industrial facilities in China, Japan, Indonesia, Singapore, Malaysia, and Australia. An enthusiastic sustainable building designer, Craig holds an MSc in Construction Project Management from Heriot-Watt University, and recently achieved his Six Sigma Green Belt Certification specialising in optimised energy use in the built environment.


Hatem Al Amoudi

Listed by Forbes Magazine as a top UAE entrepreneur, Hatem started as an engineer with Emirates Airlines before founding Energy Solutions Group (ESGI), an Internet of Things (IoT) technology company that improved the operational performance of customer assets, increased revenues and reduced long-term operating costs. With a wealth of experience in measuring, monitoring, and analysing IoT devices and data, Hatem has defined and expanded iFuel, the Neutral Fuels fuel management system. Hatem graduated from Emirates Aviation College with an HND in Aerospace Engineering.


Ali Fadlallah

Managing Director

As the MD of Neutral Fuels, Ali has been responsible for expanding Neutral Fuels’ Dubai production capacity and company profitability. Ali’s career started at his family’s textile business before starting his first business, Al-Nour Catering and Restaurant Management, giving him a wealth of experience in logistics and strengthening his financial management abilities. He also founded F&J Distributors, working with both Nestlé and McVities. He has a B.Sc. in Business Studies, and is fluent in English, Arabic and Hausa.


Gary Hubbard

Gary has international experience working in Australasia, North & South America, The Middle East, Asia Pacific, South Africa and across Europe. Working in senior leadership positions for DAMCO, DSV, DHL, Geodis, Hapag Lloyd, Transmar Line, and as an independent supply chain consultant, Gary has in-depth experience in global supply chain optimisation and strategic planning, reducing client costs and enhancing their business operations.


Izzy Alssrouri

Chemical Engineering Manager

Izzy, a fluent English and Arabic speaker, was the first Arabic lady to be highly commended by the UK Institute of Chemical Engineers in 2015 for her pioneering work with biofuels. Izzy holds a BSc in Chemical Engineering from the American University of Sharjah, UAE and will shortly graduate with an MSc in Sustainable Policy and Development from Modul University.